Campaigns, brand building, emergency response and published writing across international standards, global health, European institutions, development finance and private wealth management.
Directed the social media campaign for ISO's flagship Annual Meeting in Cartagena, themed "Breaking boundaries". Built the content plan, speaker toolkit and promotional assets, ran the LinkedIn livestreams for online sessions and coordinated amplification with UN agencies and international partners; the event drew over 14,000 participants from more than 135 countries.
Ran ISO's corporate presence across LinkedIn, Instagram, Facebook and X for an audience of over 350,000. Delivered more than one million LinkedIn impressions across the year at an engagement rate above the industry benchmark, with steady month-on-month audience growth.
Copywriting and restructure of the citizen-facing portal, with SEO and user experience improvements that lifted site traffic.
Design and research for the interactive online edition of the Internal Market Information System's governance report.
Reported articles and newsletters: solid waste management in Dili, district heating in Tashkent, and a digitised national ID system in the Philippines.
Communication strategy, events and content for an ultra-high-net-worth clientele; grew the firm's LinkedIn audience by 2,000%.
Social media strategy, content and campaign evaluation for the IPU's flagship observance.
Articles and technical pages for the official government web portal.
Newsroom experience at Sky News, CTV Canada AM, the NewsCore wire service and CKRH FM Halifax.
Led global communications for the launch of WHO's physical inactivity estimates, securing around 2,600 media mentions across priority markets within five days.
Directed campaign communications delivering 241M Facebook and 10M Twitter impressions, including the Quitter Diaries video series and an AI health worker.
Designed and led WHO's first influencer-driven public health advocacy campaign on Instagram and TikTok, maximising a USD 40,000 grant with TikTok Ad Grant amplification.
Risk communications on the ground for Ebola in DR Congo, Cyclones Idai and Kenneth in Mozambique, COVID-19 in Yemen and Djibouti, polio in Ukraine, yellow fever in Angola and the Rohingya crisis in Bangladesh.
Built the country's first COVID-19 communications strategy, increasing Twitter reach sixteen-fold and doubling the Facebook following within two months.
Strategic materials for Bloomberg Philanthropies that contributed to a USD 5M grant renewal, and WHO's first donor roundtable after the Mozambique cyclones.
Social media campaigns for World Diabetes Day, World Breastfeeding Week, Suicide Prevention Day and World Humanitarian Day.
Improved the essential medicines websites and produced audiovisual and donor materials on antimicrobial resistance and prequalification.
Produced and implemented the communications strategy for a conference bringing together 450 participants from 53 countries.
Feature stories, photo essays, news releases and opinion published by WHO and partners.