Experience
Strategised, managed and developed content for the wealth advisory firm’s LinkedIn and website, increasing follower count by 2000%.
08/2021 – 08/2022
Interviewed company officials and wrote articles and newsletters on public-private partnerships across Asia including a solid waste management project in Dili, Timor-Leste, a new district-heating network upgrade in Tashkent City, Uzbekistan and a digitised national ID system in the Philippines.
09/2021 – 09/2022
Communications Team Lead and Consultant working remotely and in-person across WHO country, regional and HQ offices including Angola, Bangladesh, the Democratic Republic of the Congo, Djibouti, Mozambique, Switzerland, Ukraine and Denmark.
- Communications for the World No Tobacco Day Campaign including working with creative agencies on developing and testing key messages including Quitter Diaries videos, promotion of artificial intelligence health worker and social media posts, earning over 241 million impressions on Facebook and 10 million on Twitter.
- Development of the Reporting on Noncommunicable Diseases Guide for Journalists, including recruiting media and parters, researching and drafting the manuscript.
- Delivered advocacy and communications materials to showcase WHO’s work in treatment centres, community engagement, partner relations and health activities in a conflict environment.
- Conducted operational research (anthropological) on social, cultural and behavioural practices that impact health, to inform WHO’s overall response in relation to the Rohingya community.
- Improved the essential medicines web sites and developed communication materials, including audiovisual and donor material, particularly related to the department’s work on antimicrobial resistance (AMR) and Prequalification (medicines,vaccines, diagnostics).
- Communications expertise and event organization for the Sixth Ministerial Conference on Environment and Health, bringing together 450 participants from 53 countries.
- Developed communications strategy from start to finish including writing key messages, launching a youth contest, managing an exhibition and hiring contractors to produce a video and branded physical products as part of the participant welcome package.
- Drafted communications materials including talking points, press releases, web articles and captured photo and video material for social media.
- Increased engagement on social media and developed various campaigns, including World Diabetes Day, World Breastfeeding Week, Suicide Prevention Day and World Humanitarian Day.
02/13 – 12/2021
Wrote technical instructions including on how to apply for a visa or a national ID in addition to marketing material on tourism and life in Qatar.
04/2010 – 05/2011
IMI (Internal Market Information System):
o Produced the unit’s flagship communication video.
o Designed the first outline of the Annual Governance report.
o Organized training seminars for national coordinators.
YourEurope:
o Copywriting, editing and social media strategy for the European citizens’ web portal
Mar 2012 – Nov 2012
Press Officer
Delivered communication products for the Representation of the European Commission in Portugal, working to increase the Commission’s national presence and to inform citizens of their EU rights.
– Wrote political analysis reports to inform Brussels headquarters of the national media and political climate.
– Wrote news articles for Portuguese press
– Wrote speeches for presentation at events
– Prepared briefing notes for commissioners
– Prepared events and conferences, including liaising with journalists and national actors
– English copy editing
– Social media
Oct 2011 – Mar 2012 ·
Writing articles for News Corp.’s wire service, www.newscore.com.
Jun 2011 – Jul 2011
– Created a video for the launch of the 2010 Flagship Report on Combating Poverty and Inequality
– Created podcasts showcasing the institute’s work
– Wrote articles and press releases
Jun 2010 – Aug 2010
Education
09/ 2010 – 06/2011
09/ 2006 – 05/2010
09/ 2009 – 12/2009
09/ 2008 – 07/2009
Skills
Apple FinalCut Pro, Adobe InDesign, Adobe Audition, Adobe Photoshop, Canva, WordPress, Twitter, Facebook, Instagram, TikTok, SEO